Easyjet Camels Tower Bridge

No one had ever done camel racing in the centre of London until we were asked to launch easyJet’s new route to Sharm El-Sheikh.

Needless to say the attention-grabbing stunt, viral video and social media madness got bookings flying and everyone talking.

It was all part of a campaign to put fun back into air travel and differentiate easyJet from other low cost airlines.