Groom Academy

We ensured that Redefine|BDL Hotels, the UK’s largest independent hotel management brand, received global press, web and broadcast media coverage for the launch of the Groom Academy which turns undomesticated men into perfect husbands-to-be.

Groom Academy students learn a range of skills including essential housekeeping, cocktail-making, cooking and ironing.

Hundreds of news outlets in the UK, USA, Europe, Asia and Australia covered the story which, of course, went viral on social networks.