Stephen Fry

Sarah Long won PRCA Best In-House Consumer campaign award for the promotion of VisitEngland’s 2012 marketing campaign, generating £300m and inspiring 4.5m trips.

Launched in 2012, the biggest ever domestic tourism campaign ‘Holidays at Home are Great’ capitalised on the fantastic events during 2012 and boost domestic visitors.

The campaign included an industry launch; promotion of dedicated website; launch event at London Eye; and promotion of offers through press and social media.