As part of our UK and Europe campaign for British hotel chain Apex, we launched its tenth hotel – and its first in England outside of London – in the historic city of Bath.  We embarked on a full-on launch programme inspired by Bath’s history, with a horse-drawn Roman chariot marking the opening and real-life Roman ‘statues’ taking to the streets. Themed media drops also took place.

Secured national and regional coverage, including review pieces in the Independent and Daily Express, with a reach of more than 200 million.