The team developed a series of culinary events and innovative initiatives that were used to target media and elevate awareness for Costa Rica as a culinary destination. The Guest Chefs program was created to bring chefs from major US cities to the Cayuga hotels for a week at a time to cook for guests and assist in training the staff on new menu items.
Coverage in USA Today, Bloomberg, Forbes, Vogue, Huffington Post, CBS Las Vegas, CBS Chicago, CNN, Food and Wine, Travel and Leisure, Brides, and AFAR
- 335 articles placed
- 84,611,709 earned media circulation
- $342,870 in earned media value
- Significant engagement across all of Cayuga’s digital platforms