Communicate the roll-out of the new Principal Hotel brand in Scotland and the North of England. We developed and delivered a creative PR, event and social marketing led programme that targeted media, influencers, corporates and consumers.

National consumer press coverage in all key cities, reinforced partnerships with local tourist boards and the recruitment of key blogger ambassadors. The first unveiling took place in Edinburgh with over 300 guests in attendance at a VIP launch, followed by a photocall that generated mass coverage across key target media.