Travel social media can have a massive commercial impact on tourism and travel brands. Thanks to the smartphone revolution, the financial payback will simply get better and better.

Social networking enhances relationships with a customer base, building brand loyalty and encouraging customers, guests and clients to become brand ambassadors.

When we plan travel social media campaigns, we don’t just mean Facebook, Linkedin and Twitter. We always consider adding specialist travel social networking sites such as IgoUgo, Tripping and Couch Surfing, or newer sites such as Gogobot.

We always advise on using the social sites that will give greatest commercial payback in terms of brand building, sales and bookings.

User generated review sites are so important. Sites like TripAdvisor can make or break your brand. Favourable reviews attract visitors in droves while negative write-ups will drive custom to your competitors.

We can help with every aspect of travel social media marketing from developing the strategy to inspired implementation.

We are active on social media sites all round the world – UK, Europe, America and, of course, China.

As travel social networking specialists, we are adamant that social media marketing campaigns should not be run in isolation. They should be a vital component of your overall travel marketing and PR strategy.


For more information about our travel social media services, contact Elspeth Brown today on 0800 612 9890.